Social Media Week 3

Today, schools were opened two hours late, lots of icy streets, so I was surprised when I walked into the children's area and found a mom with three small children.  I know from my own experience with small kids, I was happy to stay home those extra hours until school was opened.  Then I found out why they were there so early:  the preschool had sent out an email to alert parents of the delay.  Wow, the mom and I were both floored.  Who checks their email first thing in the morning?  Why not a text, or a facebook or twitter post?  It seem email is already going the way of the dinosaur, akin to sending out a letter to make an announcement.


                                        

But this got me thinking....in terms of keeping library customers informed about library services, programs and materials WHAT is the best way to reach our customers?   Are web sites going the way of apps?  Are social media formats the best way to communicate with our customers?  Could be.  As the web connects more and more people together it seems people want to find ways to stay connected to the smaller parts of their lives; their schools, churches, libraries.  These are all things in the immediate community that garner attention, could it be that social media while it allows for folks from all over the world to stay connected but also allows the closer, important parts of life to remain close and connected as well.